• THINKING DIFFERENTLY
  • MANAGING BRANDS

    We partner closely with every single client—establishing trust from the beginning. Our team anticipates and understands our clients’ marketing challenges so we can help find the best strategies to generate optimum awareness and response for every kind of campaign.

  • EXCEEDING NEEDS
  • LEADING THE WAY

    T H E C O O P E R G R O U P is a friendly, creative marketing firm with a firm handshake. We have deep and meaningful connections with the direct marketing, social media and advertising worlds, keeping us abreast of cutting edge marketing strategies. We are accessible and don’t just meet industry standards, we constantly strive to exceed them.

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    Harold Cooper
    CEO/Principal

    Harold co-founded THECOOPERGROUP with his brother Tom, bringing more than 30 years of direct marketing experience to the helm. Harold maintains a high-level of dialogue with clients, making sure that brand essence is conveyed in a results-driven manner throughout all creative. He was responsible for originating the American Express account, and developing many new acquisition control mailers along the way, including tripling the responses for the Rewards Plus Gold Card. Before THECOOPERGROUP, he worked on both sides of major accounts such as Book-of-the-Month Club, HBO, and Time-Life Books. Harold is a longtime contributor to the DMA and has served on numerous boards, including The Caples Awards.

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    Tom Cooper
    COO/Principal

    In 1984, Tom and his brother Harold combined forces and their expertise in direct marketing to form THECOOPERGROUP. Not only does Tom manage day-to-day operations, he is constantly looking for the next best practices to capture audience attention and generate increased performance for his clients. Prior to THECOOPERGROUP, Tom coordinated national print and broadcast campaigns for such clients as PNC Bank, Arthur Treacher's, and Schott Optical Glass, and directed account services for national clients including Bell Atlantic (now Verizon) and Harrah's Casino.

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    Fernando Lopez
    Director of Accounts

    Fernando is a critical member of THECOOPERGROUP, bringing his energy and zeal to every current and new client. He was integral in developing Brand Optimization™ and applies its methods and philosophies to every campaign, ensuring that clients' brand message is maximized and integrity is being met every step of the way. With a broad agency background in account management, Fernando has worked at Wunderman and Hill Holiday on top accounts such as Sony, IBM, Citibank, and Verizon Wireless.

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    Marie Nguyen
    Creative Director

    Marie brings more than a decade of design and marketing experience to THECOOPERGROUP, conceptualizing new campaigns while managing brand consistency for clients, as well as for the agency. Her talent in making design and copy work synergistically elevates creative to make it steady and powerful. Previously, Marie developed brand identity, promotional and print materials for a wide range of print and online clients, including The Home Depot, CSAA, AOL, MAC Cosmetics, Victoria's Secret, The LimitedBrands, American Express and AXA Equitable.

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    Sophie Penkrat
    Associate Creative Director

    With more than 10 years' experience in both B2C and B2B marketing, Sophie brings more than copy direction to THECOOPERGROUP. Her expertise in developing multi-channel marketing campaigns allows her the ability to understand and nurture marketing campaigns from concept to execution. She has written creative ranging from print to interactive, and everything in between for clients such as Norwegian Cruise Lines, Frederick Fekkai and Turner Classic Movies and served as copywriter and marketing manager at several prestigious publications, including Vanity Fair, InStyle and Southern Living.

    PARTNERS

    • DMA Circulation Council
    • DMA Financial Committee
    • Sensei Marketing
    • Tri-Media Integrated Marketing
  • REACHING OUT
    381 Park Avenue South Suite 801 New York, NY 10016
    P:
    212.696.2512
    E:
    info@thecoopergroup.com

    NEW BUSINESS

    TOM COOPER

    COO/Principal

    P:
    212.696.2512 x23
    E:
    tcooper@thecoopergroup.com

    JOIN THE TEAM

    We are always on the lookout for talented individuals to join our team. Send your resume and cover letter to jobs@thecoopergroup.com

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